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About

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TAQATLONDON 2024

Bridging the gap between Iraqi and British entrepreneurs

 

The Iraqi Embassy in London, with its longstanding ties to the UK, recognized a strategic opportunity to connect with the sizable Iraqi diaspora. However, the Embassy also understood a potential challenge: a segment of the Iraqi diaspora community may be hesitant to engage with official Iraqi government events due to perceived limitations in addressing complex national issues.

Becorp, leveraging its expertise in strategic communication,was tasked with developing a dynamic communications strategy for the TAQAT London 2024 forum, a collaborative effort between the Embassy and variousUK and Iraqi partners. This event aimed to bridgethe gap between Iraqi and British entrepreneurs, fostering connections and igniting innovation partnerships.

Digital Catalog & Typography

Branding

Website

Logo

Art Direction

Event Management

Building Trust and Positive Pre-Launch Credibility:

  • Strong & Youthful Branding: A vibrant and modern visual identity for TAQAT resonated with a younger demographic. The branding conveyed a sense of energy, innovation, and optimism.
  • Compelling Social Media Content: Social media channels strategically engaged the audience with thought-provoking content that highlighted the opportunities and potential for collaboration offered by TAQAT.
  • Credible Interview Videos: By featuring successful Iraqi diaspora figures discussing Iraq's economic direction in their respective sectors (education, healthcare, technology,
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The Impact:

This pre-launch strategy successfully positioned TAQAT as a fresh, forward-thinking platform, fostering a high level of interest within the Iraqi diaspora community. The forum itself served as a testament to the effectiveness of the communication plan.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

Key Objectives Achieved

  • Bridged the Gap: Connected Iraqi and British entrepreneurs, fostering potential partnerships.
  • ‍Promoted Innovation: Highlighted the potential for collaborative technology, creative, and social ventures.‍
  • Repositioned Iraq's Image: Showcased success stories and presented Iraq as an open and receptive market for future growth.‍
  • Established Credibility: Built trust and positive perceptions of TAQAT as a new forum for the Iraqi diaspora community.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

Mohammed Jafaar Al-Sader

Ambassador of Iraq to the United Kingdom

“We extend our gratitude for your efforts in reshaping Iraq's image, showcasing market opportunities, and inspiring investment and young talent from the Iraqi diaspora.”

Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT

Work

About

Contact

TAQATLONDON 2024

Bridging the gap between Iraqi and British entrepreneurs

 

The Iraqi Embassy in London, with its longstanding ties to the UK, recognized a strategic opportunity to connect with the sizable Iraqi diaspora. However, the Embassy also understood a potential challenge: a segment of the Iraqi diaspora community may be hesitant to engage with official Iraqi government events due to perceived limitations in addressing complex national issues.

Becorp, leveraging its expertise in strategic communication,was tasked with developing a dynamic communications strategy for the TAQAT London 2024 forum, a collaborative effort between the Embassy and variousUK and Iraqi partners. This event aimed to bridgethe gap between Iraqi and British entrepreneurs, fostering connections and igniting innovation partnerships.

Digital Catalog & Typography

Branding

Website

Logo

Art Direction

Event Management

Building Trust and Positive Pre-Launch Credibility:

  • Strong & Youthful Branding: A vibrant and modern visual identity for TAQAT resonated with a younger demographic. The branding conveyed a sense of energy, innovation, and optimism.
  • Compelling Social Media Content: Social media channels strategically engaged the audience with thought-provoking content that highlighted the opportunities and potential for collaboration offered by TAQAT.
  • Credible Interview Videos: By featuring successful Iraqi diaspora figures discussing Iraq's economic direction in their respective sectors (education, healthcare, technology,
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The Impact:

This pre-launch strategy successfully positioned TAQAT as a fresh, forward-thinking platform, fostering a high level of interest within the Iraqi diaspora community. The forum itself served as a testament to the effectiveness of the communication plan.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

Key Objectives Achieved

  • Bridged the Gap: Connected Iraqi and British entrepreneurs, fostering potential partnerships.
  • ‍Promoted Innovation: Highlighted the potential for collaborative technology, creative, and social ventures.‍
  • Repositioned Iraq's Image: Showcased success stories and presented Iraq as an open and receptive market for future growth.‍
  • Established Credibility: Built trust and positive perceptions of TAQAT as a new forum for the Iraqi diaspora community.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

Mohammed Jafaar Al-Sader

Ambassador of Iraq to the United Kingdom

“We extend our gratitude for your efforts in reshaping Iraq's image, showcasing market opportunities, and inspiring investment and young talent from the Iraqi diaspora.”

Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT

TAQATLONDON 2024

Bridging the gap between Iraqi and British entrepreneurs

 

The Iraqi Embassy in London, with its longstanding ties to the UK, recognized a strategic opportunity to connect with the sizable Iraqi diaspora. However, the Embassy also understood a potential challenge: a segment of the Iraqi diaspora community may be hesitant to engage with official Iraqi government events due to perceived limitations in addressing complex national issues.

Becorp, leveraging its expertise in strategic communication,was tasked with developing a dynamic communications strategy for the TAQAT London 2024 forum, a collaborative effort between the Embassy and variousUK and Iraqi partners. This event aimed to bridgethe gap between Iraqi and British entrepreneurs, fostering connections and igniting innovation partnerships.

Digital Catalog & Typography

Branding

Website

Logo

Art Direction

Event Management

Building Trust and Positive Pre-Launch Credibility:

  • Strong & Youthful Branding: A vibrant and modern visual identity for TAQAT resonated with a younger demographic. The branding conveyed a sense of energy, innovation, and optimism.
  • Compelling Social Media Content: Social media channels strategically engaged the audience with thought-provoking content that highlighted the opportunities and potential for collaboration offered by TAQAT.
  • Credible Interview Videos: By featuring successful Iraqi diaspora figures discussing Iraq's economic direction in their respective sectors (education, healthcare, technology,
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The Impact:

This pre-launch strategy successfully positioned TAQAT as a fresh, forward-thinking platform, fostering a high level of interest within the Iraqi diaspora community. The forum itself served as a testament to the effectiveness of the communication plan.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

Key Objectives Achieved

  • Bridged the Gap: Connected Iraqi and British entrepreneurs, fostering potential partnerships.
  • ‍Promoted Innovation: Highlighted the potential for collaborative technology, creative, and social ventures.‍
  • Repositioned Iraq's Image: Showcased success stories and presented Iraq as an open and receptive market for future growth.‍
  • Established Credibility: Built trust and positive perceptions of TAQAT as a new forum for the Iraqi diaspora community.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.

Mohammed Jafaar Al-Sader

Ambassador of Iraq to the United Kingdom

“We extend our gratitude for your efforts in reshaping Iraq's image, showcasing market opportunities, and inspiring investment and young talent from the Iraqi diaspora.”

Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT