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TAHAWER
TAHAWER: Fostering a Culture of Dialogue Among Iraqi Youth
Since its inception, the “TAHAWER” project has provided a unique opportunity to engage Iraqi youth from diverse cities and cultural backgrounds, emphasizing the value of diversity and mutual understanding. Through this vision, Becorp played a pivotal role in crafting an innovative communication and marketing strategy for the program, overcoming one of its biggest challenges: how to design a brand identity that resonates with all participants, regardless of their differences, making everyone feel included and represented.
Branding
Logo
Art Direction
Crafting an innovative communication and marketing strategy
Becorp played a pivotal role in crafting an innovative communication and marketing strategy for the program, overcoming one of its biggest challenges: how to design a brand identity that resonates with all participants, regardless of their differences, making everyone feel included and represented. By building a cohesive strategy and brand, the program succeeded in making young people feel they belonged, fostering a collective spirit that encouraged active participation.Through different program elements—including TAHAWER clubs, documentaries, journeys, and activations—the initiative brought young Iraqis together to engage in discussions on cultural, religious, and historical topics that shape modern Iraqi identity. The program’s three key messages were:backgrounds.
- The Importance of Listening – “Give your ears a chance,” and “Listen to be listened to.
- ”Understanding Different Perspectives – “See from both sides.
- ”Embracing Diversity – “One completes the other,” reinforcing the idea that Iraq’s rich identity is built upon diverse beliefs, ethnicities, and cultural
Communication Strategy
It was evident that the program required a distinctive visual identity—one that broke away from traditional government aesthetics and presented a new, vibrant, and hopeful image of Iraq. For each city where the program was launched, a localized visual identity was created, ensuring that the messaging resonated with the youth in that specific region.
Listen to Basrah - اسمع البصرة
AHAWER Basrah emphasized cultural diversity and identity. The program engaged Basrawi youth in discussions about their city’s challenges, including unemployment, power outages, and water shortages, while celebrating Basra’s rich heritage and resilience.
Key moments included:
- “Listen to Basra” campaign highlighting the city’s struggles and strengths.
- A journey bringing influencers from across Iraq to Basra.
- A stop at the Marshlands to explore Iraq’s natural heritage.
- Folklore dance and poetry performances bridging communities.
- Engagement with tribal leaders to discuss Basra’s cultural dynamics.
The event exceeded expectations, drawing over 700 attendees, fostering unity, and elevating Basra’s voice within the TAHAWER movement.
TAHAWER Anbar - الانبار اقرب
TAHAWER Anbar aimed to redefine perceptions and strengthen cultural ties. A strategy meeting with 30 influential youth shaped an approach to engage Anbari participants. Over 80 youth from 12 provinces visited Anbar, interacting with local leaders and breaking stereotypes.
Key moments included:
- Fallujah and Hit visits fostering real-time dialogue.
- Anbar University debates engaging 700+ youth.
- A fusion of Basrawi and Anbari folklore dances.
- Poetry dialogues bridging regional differences.
The event concluded at Al-Habbaniya Tourist City, where influencers shared experiences, reshaping perceptions and fostering unity.
Interactive Regional Tours
A cornerstone of the program was organizing trips for young people from different Iraqi cities to visit other regions. These tours, including trips to Al-Jubayish, the Majayef of Basra, and parts of Anbar, provided firsthand experiences that strengthened bonds and deepened mutual understanding between communities.
Innovative Visual Identity
We developed a fresh and vibrant visual identity for “TAHAWER” that captured the spirit of Iraqi youth while respecting the country’s diverse cultural tastes. This identity reflected Iraq’s rich diversity and inspired young people to take part in meaningful future dialogues.Also, Our team created engaging content for social media platforms that highlighted the program’s mission and invited young people to voice their opinions on critical issues. Through thought-provoking posts, we established an online space for dialogue, bridging cultural divides and fostering shared values among Iraq’s youth.
Interactive Regional Tours
A cornerstone of the program was organizing trips for young people from different Iraqi cities to visit other regions. These tours, including trips to Al-Jubayish, the Majayef of Basra, and parts of Anbar, provided firsthand experiences that strengthened bonds and deepened mutual understanding between communities.
The Impact
The “TAHAWER” program successfully positioned itself as a vital platform for dialogue among Iraq’s youth. It not only promoted cultural exchanges but also helped shape Iraq’s future through inclusive and open conversations. TAHAWER was selected as the best programme in EU programmes in 2022.
Program Highlights
- Engaged Young Voices: The program created spaces for youth to share their stories, address their concerns, and collaborate on building a more inclusive Iraq.
- Fostering Unity Across Regions: Regional visits helped young people gain deeper insights into other parts of Iraq, breaking barriers and forming new friendships.
- Promoting Iraqi Diversity: By emphasizing Iraq’s cultural and religious diversity, the program elevated understanding and mutual respect.
- Empowered Dialogue: The interactive format ensured all participants could actively contribute, keeping discussions dynamic and impactful.
Through this innovative approach, “Tahaawar” became a beacon of hope for Iraq’s future—uniting youth through shared understanding and mutual respect, laying the foundation for a more connected and cohesive society.
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OFFICE
Karradah, Kharij Street, Baghdad, Iraq
CONTACT
+964 7717777 075
info@becorp.be
SOCIAL
ITS ABOUT IMPACT
Work
About
Contact
TAHAWER
TAHAWER: Fostering a Culture of Dialogue Among Iraqi Youth
Since its inception, the “TAHAWER” project has provided a unique opportunity to engage Iraqi youth from diverse cities and cultural backgrounds, emphasizing the value of diversity and mutual understanding. Through this vision, Becorp played a pivotal role in crafting an innovative communication and marketing strategy for the program, overcoming one of its biggest challenges: how to design a brand identity that resonates with all participants, regardless of their differences, making everyone feel included and represented.
Branding
Logo
Art Direction
Crafting an innovative communication and marketing strategy
Becorp played a pivotal role in crafting an innovative communication and marketing strategy for the program, overcoming one of its biggest challenges: how to design a brand identity that resonates with all participants, regardless of their differences, making everyone feel included and represented. By building a cohesive strategy and brand, the program succeeded in making young people feel they belonged, fostering a collective spirit that encouraged active participation.Through different program elements—including TAHAWER clubs, documentaries, journeys, and activations—the initiative brought young Iraqis together to engage in discussions on cultural, religious, and historical topics that shape modern Iraqi identity. The program’s three key messages were:backgrounds.
- The Importance of Listening – “Give your ears a chance,” and “Listen to be listened to.
- ”Understanding Different Perspectives – “See from both sides.
- ”Embracing Diversity – “One completes the other,” reinforcing the idea that Iraq’s rich identity is built upon diverse beliefs, ethnicities, and cultural
Communication Strategy
It was evident that the program required a distinctive visual identity—one that broke away from traditional government aesthetics and presented a new, vibrant, and hopeful image of Iraq. For each city where the program was launched, a localized visual identity was created, ensuring that the messaging resonated with the youth in that specific region.
Listen to Basrah - اسمع البصرة
AHAWER Basrah emphasized cultural diversity and identity. The program engaged Basrawi youth in discussions about their city’s challenges, including unemployment, power outages, and water shortages, while celebrating Basra’s rich heritage and resilience.
Key moments included:
- “Listen to Basra” campaign highlighting the city’s struggles and strengths.
- A journey bringing influencers from across Iraq to Basra.
- A stop at the Marshlands to explore Iraq’s natural heritage.
- Folklore dance and poetry performances bridging communities.
- Engagement with tribal leaders to discuss Basra’s cultural dynamics.
The event exceeded expectations, drawing over 700 attendees, fostering unity, and elevating Basra’s voice within the TAHAWER movement.
TAHAWER Anbar - الانبار اقرب
TAHAWER Anbar aimed to redefine perceptions and strengthen cultural ties. A strategy meeting with 30 influential youth shaped an approach to engage Anbari participants. Over 80 youth from 12 provinces visited Anbar, interacting with local leaders and breaking stereotypes.
Key moments included:
- Fallujah and Hit visits fostering real-time dialogue.
- Anbar University debates engaging 700+ youth.
- A fusion of Basrawi and Anbari folklore dances.
- Poetry dialogues bridging regional differences.
The event concluded at Al-Habbaniya Tourist City, where influencers shared experiences, reshaping perceptions and fostering unity.
Interactive Regional Tours
A cornerstone of the program was organizing trips for young people from different Iraqi cities to visit other regions. These tours, including trips to Al-Jubayish, the Majayef of Basra, and parts of Anbar, provided firsthand experiences that strengthened bonds and deepened mutual understanding between communities.
Innovative Visual Identity
We developed a fresh and vibrant visual identity for “TAHAWER” that captured the spirit of Iraqi youth while respecting the country’s diverse cultural tastes. This identity reflected Iraq’s rich diversity and inspired young people to take part in meaningful future dialogues.Also, Our team created engaging content for social media platforms that highlighted the program’s mission and invited young people to voice their opinions on critical issues. Through thought-provoking posts, we established an online space for dialogue, bridging cultural divides and fostering shared values among Iraq’s youth.
Interactive Regional Tours
A cornerstone of the program was organizing trips for young people from different Iraqi cities to visit other regions. These tours, including trips to Al-Jubayish, the Majayef of Basra, and parts of Anbar, provided firsthand experiences that strengthened bonds and deepened mutual understanding between communities.
The Impact
The “TAHAWER” program successfully positioned itself as a vital platform for dialogue among Iraq’s youth. It not only promoted cultural exchanges but also helped shape Iraq’s future through inclusive and open conversations. TAHAWER was selected as the best programme in EU programmes in 2022.
Program Highlights
- Engaged Young Voices: The program created spaces for youth to share their stories, address their concerns, and collaborate on building a more inclusive Iraq.
- Fostering Unity Across Regions: Regional visits helped young people gain deeper insights into other parts of Iraq, breaking barriers and forming new friendships.
- Promoting Iraqi Diversity: By emphasizing Iraq’s cultural and religious diversity, the program elevated understanding and mutual respect.
- Empowered Dialogue: The interactive format ensured all participants could actively contribute, keeping discussions dynamic and impactful.
Through this innovative approach, “Tahaawar” became a beacon of hope for Iraq’s future—uniting youth through shared understanding and mutual respect, laying the foundation for a more connected and cohesive society.
Other Projects
See Project
→
See Project
→
See Project
→
Connect with us to explore your project's potential.
OFFICE
Karradah, Kharij Street, Baghdad, Iraq
CONTACT
+964 7717777 075
info@becorp.be
SOCIAL
ITS ABOUT IMPACT
TAHAWER
TAHAWER: Fostering a Culture of Dialogue Among Iraqi Youth
Since its inception, the “TAHAWER” project has provided a unique opportunity to engage Iraqi youth from diverse cities and cultural backgrounds, emphasizing the value of diversity and mutual understanding. Through this vision, Becorp played a pivotal role in crafting an innovative communication and marketing strategy for the program, overcoming one of its biggest challenges: how to design a brand identity that resonates with all participants, regardless of their differences, making everyone feel included and represented.
Branding
Logo
Art Direction
Crafting an innovative communication and marketing strategy
Becorp played a pivotal role in crafting an innovative communication and marketing strategy for the program, overcoming one of its biggest challenges: how to design a brand identity that resonates with all participants, regardless of their differences, making everyone feel included and represented. By building a cohesive strategy and brand, the program succeeded in making young people feel they belonged, fostering a collective spirit that encouraged active participation.Through different program elements—including TAHAWER clubs, documentaries, journeys, and activations—the initiative brought young Iraqis together to engage in discussions on cultural, religious, and historical topics that shape modern Iraqi identity. The program’s three key messages were:backgrounds.
- The Importance of Listening – “Give your ears a chance,” and “Listen to be listened to.
- ”Understanding Different Perspectives – “See from both sides.
- ”Embracing Diversity – “One completes the other,” reinforcing the idea that Iraq’s rich identity is built upon diverse beliefs, ethnicities, and cultural
Communication Strategy
It was evident that the program required a distinctive visual identity—one that broke away from traditional government aesthetics and presented a new, vibrant, and hopeful image of Iraq. For each city where the program was launched, a localized visual identity was created, ensuring that the messaging resonated with the youth in that specific region.
Listen to Basrah
TAHAWER Basrah emphasized cultural diversity and identity. The program engaged Basrawi youth in discussions about their city’s challenges, including unemployment, power outages, and water shortages, while celebrating Basra’s rich heritage and resilience.
Key moments included:
- “Listen to Basra” campaign highlighting the city’s struggles and strengths.
- A journey bringing influencers from across Iraq to Basra.
- A stop at the Marshlands to explore Iraq’s natural heritage.
- Folklore dance and poetry performances bridging communities.
- Engagement with tribal leaders to discuss Basra’s cultural dynamics.
The event exceeded expectations, drawing over 700 attendees, fostering unity, and elevating Basra’s voice within the TAHAWER movement.
ANBAR IS CLOSER
TAHAWER Anbar aimed to redefine perceptions and strengthen cultural ties. A strategy meeting with 30 influential youth shaped an approach to engage Anbari participants. Over 80 youth from 12 provinces visited Anbar, interacting with local leaders and breaking stereotypes.
Key moments included:
- Fallujah and Hit visits fostering real-time dialogue.
- Anbar University debates engaging 700+ youth.
- A fusion of Basrawi and Anbari folklore dances.
- Poetry dialogues bridging regional differences.
The event concluded at Al-Habbaniya Tourist City, where influencers shared experiences, reshaping perceptions and fostering unity.
Interactive Regional Tours
A cornerstone of the program was organizing trips for young people from different Iraqi cities to visit other regions. These tours, including trips to Al-Jubayish, the Majayef of Basra, and parts of Anbar, provided firsthand experiences that strengthened bonds and deepened mutual understanding between communities.
Innovative Visual Identity
We developed a fresh and vibrant visual identity for “TAHAWER” that captured the spirit of Iraqi youth while respecting the country’s diverse cultural tastes. This identity reflected Iraq’s rich diversity and inspired young people to take part in meaningful future dialogues.Also, Our team created engaging content for social media platforms that highlighted the program’s mission and invited young people to voice their opinions on critical issues. Through thought-provoking posts, we established an online space for dialogue, bridging cultural divides and fostering shared values among Iraq’s youth.
Interactive Regional Tours
A cornerstone of the program was organizing trips for young people from different Iraqi cities to visit other regions. These tours, including trips to Al-Jubayish, the Majayef of Basra, and parts of Anbar, provided firsthand experiences that strengthened bonds and deepened mutual understanding between communities.
The Impact
The “TAHAWER” program successfully positioned itself as a vital platform for dialogue among Iraq’s youth. It not only promoted cultural exchanges but also helped shape Iraq’s future through inclusive and open conversations. TAHAWER was selected as the best programme in EU programmes in 2022.
Program Highlights
- Engaged Young Voices: The program created spaces for youth to share their stories, address their concerns, and collaborate on building a more inclusive Iraq.
- Fostering Unity Across Regions: Regional visits helped young people gain deeper insights into other parts of Iraq, breaking barriers and forming new friendships.
- Promoting Iraqi Diversity: By emphasizing Iraq’s cultural and religious diversity, the program elevated understanding and mutual respect.
- Empowered Dialogue: The interactive format ensured all participants could actively contribute, keeping discussions dynamic and impactful.
Through this innovative approach, “Tahaawar” became a beacon of hope for Iraq’s future—uniting youth through shared understanding and mutual respect, laying the foundation for a more connected and cohesive society.
Other Projects
See Project
→
See Project
→
See Project
→
Connect with us to explore your project's potential.
OFFICE
Karradah, Kharij Street, Baghdad, Iraq
CONTACT
+964 7717777 075
info@becorp.be
SOCIAL
ITS ABOUT IMPACT