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KING CHARLES IIICORONATION CERAMONY

How can we create a culturally inclusive and appealing theme for the UK king's coronation event in Irag that can act as a seamless extension of the existing coronation Emblem?

Branding

Logo

Art Direction

Anders brand wordmark in white placed on top of an image of a modern interior design.

EXTRACTION PANORAMA

FROM THE OFFICIAL CORONATION EMBLEM

 

In our ideation phase, we derived a pattern from the key design elements of the coronation emblem, namely the rose of England, the thistle of Scotland, the daffodil of Wales, and the shamrock of Northern Ireland, which together

form St Edward's Crown - this pattern will be used throughout the event ceremony alongside the coronation emblem.

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.

ARABIC CALLIGRAPHY

The design theme for the Coronation Event integrates the historic Al Muhaqqaq Thuluth script, a revered form of Arabic calligraphy, known for its royal connotations and aesthetic beauty. This script, with roots in the Abbasid Dynasty, adds prestige and cultural depth to the visual concept. By blending elements of the UK coronation emblem—comprising the rose, thistle, daffodil, and shamrock—with Arabic calligraphy, the design creates a bridge between British and Iraqi cultures. The project underwent extensive cultural research and ideation, aiming to respect both traditions and create a universal, royal visual tone. The calligraphy serves to not only adorn but also convey event details and subtly evoke British architecture, fostering cultural exchange. Prototypes were developed to ensure the design achieved a balance ofelegance, cultural sensitivity, and universal appeal.

Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.

The final design

featured a cohesive visual language where the coronation emblem’s floral elements formed the foundation, while the Arabic calligraphy added movement and cultural depth. The calligraphic forms were strategically placed to complement the emblem’s shape, appearing as though they flowed naturally from the floral pattern, embodying a royal yet culturally integrated theme. The overall composition created a visual narrative that honored both British and Iraqi heritage

Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
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Connect with us to explore your project's potential.

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OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

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ITS ABOUT IMPACT

Work

About

Contact

KING CHARLES IIICORONATION CERAMONY

How can we create a culturally inclusive and appealing theme for the UK king's coronation event in Irag that can act as a seamless extension of the existing coronation Emblem?

Branding

Logo

Art Direction

Anders brand wordmark in white placed on top of an image of a modern interior design.

EXTRACTION PANORAMA

FROM THE OFFICIAL CORONATION EMBLEM

 

In our ideation phase, we derived a pattern from the key design elements of the coronation emblem, namely the rose of England, the thistle of Scotland, the daffodil of Wales, and the shamrock of Northern Ireland, which together

form St Edward's Crown - this pattern will be used throughout the event ceremony alongside the coronation emblem.

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.

ARABIC CALLIGRAPHY

The design theme for the Coronation Event integrates the historic Al Muhaqqaq Thuluth script, a revered form of Arabic calligraphy, known for its royal connotations and aesthetic beauty. This script, with roots in the Abbasid Dynasty, adds prestige and cultural depth to the visual concept. By blending elements of the UK coronation emblem—comprising the rose, thistle, daffodil, and shamrock—with Arabic calligraphy, the design creates a bridge between British and Iraqi cultures. The project underwent extensive cultural research and ideation, aiming to respect both traditions and create a universal, royal visual tone. The calligraphy serves to not only adorn but also convey event details and subtly evoke British architecture, fostering cultural exchange. Prototypes were developed to ensure the design achieved a balance ofelegance, cultural sensitivity, and universal appeal.

Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The final design

featured a cohesive visual language where the coronation emblem’s floral elements formed the foundation, while the Arabic calligraphy added movement and cultural depth. The calligraphic forms were strategically placed to complement the emblem’s shape, appearing as though they flowed naturally from the floral pattern, embodying a royal yet culturally integrated theme. The overall composition created a visual narrative that honored both British and Iraqi heritage

Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT

KING CHARLES IIICORONATION CERAMONY

How can we create a culturally inclusive and appealing theme for the UK king's coronation event in Irag that can act as a seamless extension of the existing coronation Emblem?

Branding

Logo

Art Direction

Anders brand wordmark in white placed on top of an image of a modern interior design.

EXTRACTION PANORAMA

FROM THE OFFICIAL CORONATION EMBLEM

In our ideation phase, we derived a pattern from the key design elements of the coronation emblem, namely the rose of England, the thistle of Scotland, the daffodil of Wales, and the shamrock of Northern Ireland, which together

form St Edward's Crown - this pattern will be used throughout the event ceremony alongside the coronation emblem.

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.

ARABIC CALLIGRAPHY

The design theme for the Coronation Event integrates the historic Al Muhaqqaq Thuluth script, a revered form of Arabic calligraphy, known for its royal connotations and aesthetic beauty. This script, with roots in the Abbasid Dynasty, adds prestige and cultural depth to the visual concept. By blending elements of the UK coronation emblem—comprising the rose, thistle, daffodil, and shamrock—with Arabic calligraphy, the design creates a bridge between British and Iraqi cultures. The project underwent extensive cultural research and ideation, aiming to respect both traditions and create a universal, royal visual tone. The calligraphy serves to not only adorn but also convey event details and subtly evoke British architecture, fostering cultural exchange. Prototypes were developed to ensure the design achieved a balance of elegance, cultural sensitivity, and universal appeal.

Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.

The final design

featured a cohesive visual language where the coronation emblem’s floral elements formed the foundation, while the Arabic calligraphy added movement and cultural depth. The calligraphic forms were strategically placed to complement the emblem’s shape, appearing as though they flowed naturally from the floral pattern, embodying a royal yet culturally integrated theme. The overall composition created a visual narrative that honored both British and Iraqi heritage

Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT