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Gulf Cup 2023

Commercial Ad for the 25th Arabian Gulf Cup

 

As Iraq prepared to host the 25th Arabian Gulf Cup in Basra, a momentous event marking the country's return to the regional sports stage after years of absence, our agency took on the responsibility of creating an impactful commercial that would reflect this historic occasion. The tournament was more than just a sporting event; it was a national milestone, symbolizing hope, recovery, and a reawakening of collective pride.

Driven by our commitment to both social responsibility and the growth of the creative economy in Iraq, we developed a commercial ad that captured the emotional depth of this moment. We saw it as an opportunity not only to support the tournament’s success, but to craft a message that would resonate with millions of Iraqis and Arabs across the region.

Commercial Ad

The concept

  • The concept centered around the unbreakable bond between the Iraqi people and football. It aimed to show how the sport lives in the streets, in families, and in the hearts of fans, across generations, cities, and social backgrounds. Football, for Iraqis, is more than entertainment; it’s a language of unity, celebration, and identity.
Anders brand wordmark in white placed on top of an image of a modern interior design.

The ad was filmed over four intensive days in both Baghdad and Basra. Our production involved a full team of over 30 professionals working across multiple urban and rural locations to portray the passion and pride of Iraqi fans. Every scene was designed to feel authentic, immediate, and emotionally resonant, highlighting real people and genuine reactions rather than staged moments.

 

This commercial served as Iraq’s invitation to the world. It presented a vibrant, welcoming image of the country—full of energy, warmth, and love for the game. It wasn’t just a promotion for a football tournament; it was a celebration of a nation reclaiming its voice on the global stage.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
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Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

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Work

About

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Gulf Cup 2023

Commercial Ad for the 25th Arabian Gulf Cup

 

As Iraq prepared to host the 25th Arabian Gulf Cup in Basra, a momentous event marking the country's return to the regional sports stage after years of absence, our agency took on the responsibility of creating an impactful commercial that would reflect this historic occasion. The tournament was more than just a sporting event; it was a national milestone, symbolizing hope, recovery, and a reawakening of collective pride.

Driven by our commitment to both social responsibility and the growth of the creative economy in Iraq, we developed a commercial ad that captured the emotional depth of this moment. We saw it as an opportunity not only to support the tournament’s success, but to craft a message that would resonate with millions of Iraqis and Arabs across the region.

Commercial Ad

The concept

  • The concept centered around the unbreakable bond between the Iraqi people and football. It aimed to show how the sport lives in the streets, in families, and in the hearts of fans, across generations, cities, and social backgrounds. Football, for Iraqis, is more than entertainment; it’s a language of unity, celebration, and identity.
Anders brand wordmark in white placed on top of an image of a modern interior design.

The ad was filmed over four intensive days in both Baghdad and Basra. Our production involved a full team of over 30 professionals working across multiple urban and rural locations to portray the passion and pride of Iraqi fans. Every scene was designed to feel authentic, immediate, and emotionally resonant, highlighting real people and genuine reactions rather than staged moments.

 

This commercial served as Iraq’s invitation to the world. It presented a vibrant, welcoming image of the country—full of energy, warmth, and love for the game. It wasn’t just a promotion for a football tournament; it was a celebration of a nation reclaiming its voice on the global stage.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT

Gulf Cup 2023

Commercial Ad for the 25th Arabian Gulf Cup

 

As Iraq prepared to host the 25th Arabian Gulf Cup in Basra, a momentous event marking the country's return to the regional sports stage after years of absence, our agency took on the responsibility of creating an impactful commercial that would reflect this historic occasion. The tournament was more than just a sporting event; it was a national milestone, symbolizing hope, recovery, and a reawakening of collective pride.

Driven by our commitment to both social responsibility and the growth of the creative economy in Iraq, we developed a commercial ad that captured the emotional depth of this moment. We saw it as an opportunity not only to support the tournament’s success, but to craft a message that would resonate with millions of Iraqis and Arabs across the region.

Commercial Ad

The concept

  • The concept centered around the unbreakable bond between the Iraqi people and football. It aimed to show how the sport lives in the streets, in families, and in the hearts of fans, across generations, cities, and social backgrounds. Football, for Iraqis, is more than entertainment; it’s a language of unity, celebration, and identity.
Anders brand wordmark in white placed on top of an image of a modern interior design.

The ad was filmed over four intensive days in both Baghdad and Basra. Our production involved a full team of over 30 professionals working across multiple urban and rural locations to portray the passion and pride of Iraqi fans. Every scene was designed to feel authentic, immediate, and emotionally resonant, highlighting real people and genuine reactions rather than staged moments.

 

This commercial served as Iraq’s invitation to the world. It presented a vibrant, welcoming image of the country—full of energy, warmth, and love for the game. It wasn’t just a promotion for a football tournament; it was a celebration of a nation reclaiming its voice on the global stage.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Anders brand wordmark in white placed on top of an image of a modern interior design.
Arrow

Connect with us to explore your project's potential.

Arrow

OFFICE

Karradah, Kharij Street, Baghdad, Iraq

CONTACT

+964 7717777 075

info@becorp.be

SOCIAL

Instagram

LinkedIn

ITS ABOUT IMPACT