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The campaign framework was designed to be easily adopted and amplified by a wide range of stakeholders.program’s three key messages were:backgrounds. Messaging with a Double Meaning: Built around the number 99, the campaign's core message in Arabic, هي تسعة وانت تسعون وياهه (\"She Seeks and You Seek with Her\"), emphasized the importance of collective action. This powerful message conveyed that achieving 99% survival rates requires collaboration between women and their communities. Partnerships for Empowerment: Corporations, NGOs, and individuals were encouraged to join the campaign and contribute in ways that resonated with their audiences. This resulted in a dynamic network of partners offering incentives that empowered women to get screened. Examples included: Salons offering free treatments to women who get mammograms. Restaurants providing complimentary lunches for women after screenings. E-taxi apps offering free rides to testing centers. Airlines holding raffles for free vacations. The holy Imam Hussein shrine offers Umrah pilgrimage trips. 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