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The 99Campaign
Empowering Iraqi Women Through Early Breast Cancer Detection
Becorp spearheaded a groundbreaking public health campaign, "The 99 Campaign," to raise awareness of breast cancer in Iraq. This ambitious initiative, primarily self-funded with support from various partners, tackled the critical issue of low screening rates among Iraqi women.
Branding
Logo
Art Direction
A Campaign Built for Collaboration
The 99 Campaign embraced a unique, "open-source" approach designed to maximize reach and impact. The campaign framework was designed to be easily adopted and amplified by a wide range of stakeholders.program’s three key messages were:backgrounds.
Messaging with a Double Meaning: Built around the number 99, the campaign's core message in Arabic, هي تسعة وانت تسعون وياهه ("She Seeks and You Seek with Her"), emphasized the importance of collective action. This powerful message conveyed that achieving 99% survival rates requires collaboration between women and their communities.
Partnerships for Empowerment: Corporations, NGOs, and individuals were encouraged to join the campaign and contribute in ways that resonated with their audiences. This resulted in a dynamic network of partners offering incentives that empowered women to get screened. Examples included:
- Salons offering free treatments to women who get mammograms.
- Restaurants providing complimentary lunches for women after screenings.
- E-taxi apps offering free rides to testing centers.
- Airlines holding raffles for free vacations.
- The holy Imam Hussein shrine offers Umrah pilgrimage trips.
By participating, these partners not only amplified the campaign message but also gained valuable exposure and strengthened their social responsibility image.
Beyond Visibility - Empowering Action
- Information & Accessibility: A dedicated website listed all free mammogram testing centers in Iraq, making it easier for women to find nearby screening options.
- Data-Driven Approach: Over 1,000 women voluntarily completed the campaign's survey, providing valuable data on knowledge, attitudes, and barriers to screening. This data can be used by the Iraqi Ministry of Health to inform future breast cancer awareness programs.
- Community Outreach: In collaboration with orphanages and generous donors, the campaign organized free screening trips for widows. These efforts directly addressed access barriers and empowered vulnerable populations. Media coverage by major news outlets further amplified the campaign's impact.
Building a Sustainable Legacy:
- Media Advocacy: The campaign generated positive media attention, including logo animations, discussions on the importance of early detection, and articles published in major newspapers, including an editorial in Al Sabah. This media coverage helped to normalize conversations about breast cancer and encourage social acceptance.
- Long-Term Engagement: The newly established Instagram page, wa3ee.health, will serve as a platform for ongoing health awareness initiatives, ensuring a lasting impact beyond the initial campaign.
Influencer Outreach & Social Proof
The campaign harnessed the power of social influence in a unique way. Over 2,000 flower bouquets were custom-wrapped and distributed to female cancer patients by a group of participating influencers. These influencers documented the activity on their social media platforms, generating significant buzz and positive sentiment. This approach allowed the campaign to leverage the credibility of influencers for social good without incurring significant expenses.
A Model for Collaboration
The 99 Campaign's success demonstrates the power of strategic partnerships, earned media, and a "joinable" campaign framework. By leveraging existing networks, building trust with diverse stakeholders, and empowering participants to contribute their strengths, Becorp delivered a high-impact campaign with minimal financial investment, achieving significant progress in raising awareness and encouraging early detection among Iraqi women.
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Connect with us to explore your project's potential.
Connect with us to explore your project's potential.
OFFICE
Karradah, Kharij Street, Baghdad, Iraq
CONTACT
+964 7717777 075
info@becorp.be
SOCIAL
ITS ABOUT IMPACT
Work
About
Contact
The 99Campaign
Empowering Iraqi Women Through Early Breast Cancer Detection
Becorp spearheaded a groundbreaking public health campaign, "The 99 Campaign," to raise awareness of breast cancer in Iraq. This ambitious initiative, primarily self-funded with support from various partners, tackled the critical issue of low screening rates among Iraqi women.
Branding
Logo
Art Direction
A Campaign Built for Collaboration
The 99 Campaign embraced a unique, "open-source" approach designed to maximize reach and impact. The campaign framework was designed to be easily adopted and amplified by a wide range of stakeholders.program’s three key messages were:backgrounds.
Messaging with a Double Meaning: Built around the number 99, the campaign's core message in Arabic, هي تسعة وانت تسعون وياهه ("She Seeks and You Seek with Her"), emphasized the importance of collective action. This powerful message conveyed that achieving 99% survival rates requires collaboration between women and their communities.
Partnerships for Empowerment: Corporations, NGOs, and individuals were encouraged to join the campaign and contribute in ways that resonated with their audiences. This resulted in a dynamic network of partners offering incentives that empowered women to get screened. Examples included:
- Salons offering free treatments to women who get mammograms.
- Restaurants providing complimentary lunches for women after screenings.
- E-taxi apps offering free rides to testing centers.
- Airlines holding raffles for free vacations.
- The holy Imam Hussein shrine offers Umrah pilgrimage trips.
By participating, these partners not only amplified the campaign message but also gained valuable exposure and strengthened their social responsibility image.
Beyond Visibility - Empowering Action
- Information & Accessibility: A dedicated website listed all free mammogram testing centers in Iraq, making it easier for women to find nearby screening options.
- Data-Driven Approach: Over 1,000 women voluntarily completed the campaign's survey, providing valuable data on knowledge, attitudes, and barriers to screening. This data can be used by the Iraqi Ministry of Health to inform future breast cancer awareness programs.
- Community Outreach: In collaboration with orphanages and generous donors, the campaign organized free screening trips for widows. These efforts directly addressed access barriers and empowered vulnerable populations. Media coverage by major news outlets further amplified the campaign's impact.
Building a Sustainable Legacy:
- Media Advocacy: The campaign generated positive media attention, including logo animations, discussions on the importance of early detection, and articles published in major newspapers, including an editorial in Al Sabah. This media coverage helped to normalize conversations about breast cancer and encourage social acceptance.
- Long-Term Engagement: The newly established Instagram page, wa3ee.health, will serve as a platform for ongoing health awareness initiatives, ensuring a lasting impact beyond the initial campaign.
Influencer Outreach & Social Proof
The campaign harnessed the power of social influence in a unique way. Over 2,000 flower bouquets were custom-wrapped and distributed to female cancer patients by a group of participating influencers. These influencers documented the activity on their social media platforms, generating significant buzz and positive sentiment. This approach allowed the campaign to leverage the credibility of influencers for social good without incurring significant expenses.
A Model for Collaboration
The 99 Campaign's success demonstrates the power of strategic partnerships, earned media, and a "joinable" campaign framework. By leveraging existing networks, building trust with diverse stakeholders, and empowering participants to contribute their strengths, Becorp delivered a high-impact campaign with minimal financial investment, achieving significant progress in raising awareness and encouraging early detection among Iraqi women.
Other Projects
See Project
→
See Project
→
See Project
→
Connect with us to explore your project's potential.
Connect with us to explore your project's potential.
OFFICE
Karradah, Kharij Street, Baghdad, Iraq
CONTACT
+964 7717777 075
info@becorp.be
SOCIAL
ITS ABOUT IMPACT
The 99Campaign
Empowering Iraqi Women Through Early Breast Cancer Detection
Becorp spearheaded a groundbreaking public health campaign, "The 99 Campaign," to raise awareness of breast cancer in Iraq. This ambitious initiative, primarily self-funded with support from various partners, tackled the critical issue of low screening rates among Iraqi women.
Branding
Logo
Art Direction
A Campaign Built for Collaboration
The 99 Campaign embraced a unique, "open-source" approach designed to maximize reach and impact. The campaign framework was designed to be easily adopted and amplified by a wide range of stakeholders.program’s three key messages were:backgrounds.
Messaging with a Double Meaning: Built around the number 99, the campaign's core message in Arabic, هي تسعة وانت تسعون وياهه ("She Seeks and You Seek with Her"), emphasized the importance of collective action. This powerful message conveyed that achieving 99% survival rates requires collaboration between women and their communities.
Partnerships for Empowerment: Corporations, NGOs, and individuals were encouraged to join the campaign and contribute in ways that resonated with their audiences. This resulted in a dynamic network of partners offering incentives that empowered women to get screened. Examples included:
- Salons offering free treatments to women who get mammograms.
- Restaurants providing complimentary lunches for women after screenings.
- E-taxi apps offering free rides to testing centers.
- Airlines holding raffles for free vacations.
- The holy Imam Hussein shrine offers Umrah pilgrimage trips.
By participating, these partners not only amplified the campaign message but also gained valuable exposure and strengthened their social responsibility image.
Beyond Visibility - Empowering Action
- Information & Accessibility: A dedicated website listed all free mammogram testing centers in Iraq, making it easier for women to find nearby screening options.
- Data-Driven Approach: Over 1,000 women voluntarily completed the campaign's survey, providing valuable data on knowledge, attitudes, and barriers to screening. This data can be used by the Iraqi Ministry of Health to inform future breast cancer awareness programs.
- Community Outreach: In collaboration with orphanages and generous donors, the campaign organized free screening trips for widows. These efforts directly addressed access barriers and empowered vulnerable populations. Media coverage by major news outlets further amplified the campaign's impact.
Building a Sustainable Legacy:
- Media Advocacy: The campaign generated positive media attention, including logo animations, discussions on the importance of early detection, and articles published in major newspapers, including an editorial in Al Sabah. This media coverage helped to normalize conversations about breast cancer and encourage social acceptance.
- Long-Term Engagement: The newly established Instagram page, wa3ee.health, will serve as a platform for ongoing health awareness initiatives, ensuring a lasting impact beyond the initial campaign.
Influencer Outreach & Social Proof
The campaign harnessed the power of social influence in a unique way. Over 2,000 flower bouquets were custom-wrapped and distributed to female cancer patients by a group of participating influencers. These influencers documented the activity on their social media platforms, generating significant buzz and positive sentiment. This approach allowed the campaign to leverage the credibility of influencers for social good without incurring significant expenses.
A Model for Collaboration
The 99 Campaign's success demonstrates the power of strategic partnerships, earned media, and a "joinable" campaign framework. By leveraging existing networks, building trust with diverse stakeholders, and empowering participants to contribute their strengths, Becorp delivered a high-impact campaign with minimal financial investment, achieving significant progress in raising awareness and encouraging early detection among Iraqi women.
Other Projects
See Project
→
See Project
→
See Project
→
Connect with us to explore your project's potential.
Connect with us to explore your project's potential.
OFFICE
Karradah, Kharij Street, Baghdad, Iraq
CONTACT
+964 7717777 075
info@becorp.be
SOCIAL
ITS ABOUT IMPACT